10 chatbot examples to boost your marketing strategy

By understanding customer preferences and behaviours, you can make more informed business decisions.24/7 AvailabilityOne of the greatest advantages is providing round-the-clock service. No matter when customers reach out, they receive immediate assistance. This constant availability enhances customer trust and loyalty, as they know they can rely on your business anytime.

This business gives customers a variety of options to choose from on their Messenger bot. Their chatbot for marketing will answer customers’ questions, show the product catalog or notify the lead when items go on sale. These were some of the main benefits of implementing a chatbot marketing strategy. Watsonx Assistant automates repetitive tasks and uses machine learning to resolve customer support issues quickly and efficiently.

What is an example of chatbot marketing?

Before you start the process of building a chatbot and implementing a

conversation marketing strategy, you must have clear business goals and

metrics in mind. Some of the most common goals are increasing sales via

product recommendations, enhancing customer satisfaction, and increasing the

overall conversion rate. This example shows the importance of conversational marketing in the beauty

and cosmetics industry. It is a complex sector with users having varying

requirements in terms of their skin types, skin issues, and general makeup

needs. However, a well-trained and responsive chatbot can recommend relevant

products to customers and drive more sales. Implementing a conversational marketing chatbot is also an efficient way to

cut costs by automating key marketing measures.

Its first chatbot, Bard, was released on March 21, 2023, but the company released an upgraded version on February 8, 2024, and renamed the chatbot Gemini. And if you’re interested in building your own bot, watch the video below to see how Sprout can help. Pick a ready to use chatbot template and customise it as per your needs. To be able to show off your success, you have to collect customer feedback — something, most don’t offer so readily. Design visual brand experiences for your business whether you are a seasoned designer or a total novice.

They operate based on predefined scripts and specific rules, similar to a “Choose Your Own Adventure” game. Users interact by selecting from a list of options, and the chatbot responds according to these pre-set rules. Have you ever wondered how those little chat bubbles pop up on small business websites, always ready to help you find what you need or answer your questions?

Beginning with the initial hello from the bot and its very first ask of the user, you branch off from there, building the conversation flows for every different direction the conversation may turn. Facebook Messenger’s official page offers to build your own bot directly through the platform’s landing page. This method though, may be a little bit more complicated than others. Value-driven interactions will keep users engaged and encourage them to return.

First, determine what kind of information you want from your customers. You may have noticed when shopping online, a section that suggests items based on your browsing history or purchases. This data collection process is not only efficient but also allows for better personalization when it comes to follow-up communication. Finally launching it on your website or call center system so it starts interacting with customers immediately.

Regardless of the chatbot platform you choose, Lift AI can help make the new experience as seamless and effective as possible. When you install a chatbot on your website, it’d be programmed to greet every visitor with a predefined message, such as “How can I help you? Your website https://chat.openai.com/ visitors then have the agency to steer the conversation where they need it to go and expect the chatbot to use conversational UI to adapt. As users interact with your chatbot, you can collect key information like their name, email address and phone number for follow-ups.

If your website team is seeing low conversion rates, that may be something bot marketing can help increase. Chatbots typically operate within SMS text, website chat windows and social messaging services—like Messenger, Twitter, Whatsapp and Instagram Direct—to receive and respond to messages. Promoting your services and products should be a part of your ongoing marketing campaign. Marketing bots can help with this time-consuming task by recommending products and showing your offer to push the client to the checkout. Keep up with emerging trends in customer service and learn from top industry experts.

Chatbots won’t be fully replacing humans in contact centers any time soon; however, the technology will continue to improve, evolve and grow in relevance. Chatbots have gone mainstream and many of the world’s largest companies have incorporated bots into their overall growth marketing strategy. Text messaging, or short message service (SMS), is used by every mobile phone user — regardless of where they live, the mobile device they own, and the technology they have on their phone. Okay, now that we have the not incredibly exciting definition of what is a chatbot out of the way, here’s an alternative definition that’s more suitable for business people and marketing professionals.

It looks at the major players shaping the technology and discusses ways marketers can use the technology to engage audiences, customers, and prospects. In addition to answering questions, the bot has a built-in social selling component by offering bot-exclusive discount codes if the user asks about them. Instead of just offering the discount in the chat, Brie takes it a step further by automatically redirecting to HelloFresh’s Hero Discount Program page. The page highlights the discount program, along with testimonials and frequently asked questions. Using the bot to push this program is a great example of how brands can track and assess the ROI of these helpful digital assistants.

Need a Chatbot Marketing Strategy? Start Here: Beginner’s Guide to Messenger Bots

Define clear objectivesSet specific goals for your chatbot, such as lead generation or customer support. Clear objectives guide the design and functionalities of the chatbot, ensuring it meets your business needs.Keep Conversations NaturalDesign engaging and human-like interactions. Use natural language processing to facilitate smoother conversations.

Thus, there is no need for a middleman as it enables requests to be met quickly and efficiently. You can use those bots to reach a new customer base for your brand and tap into new demographics without much investment. Conversational bots not only qualify the high intent leads but also help nurture the captured leads, providing you with greater possibilities to generate new sales. AI bots are proving a great tool to auto qualify leads because they can ask relevant prequalifying questions to visitors. With the right tools in your arsenal, creating and optimizing a chatbot for your business becomes a much more manageable task.

WidgetGuide recognizes Sarah’s interest and offers to help her compare the widget with a similar model. Sarah agrees and provides the name of the other widget she’s considering.

Join us as we dive into the world of chatbots and discover how they can transform your marketing strategy in 2024. Chatbots are becoming increasingly popular tools for enhancing user engagement on social media. So how do you integrate product recommendation capabilities into chatbots? It starts with programming your bot to analyze user data such as past purchases, viewed items, and search queries.

You can count on chatbots to handle initial communication and collect any necessary details from the customers. Most of the time, businesses find it hard to put together the work and resources needed to make their marketing successful. In this case, conversational marketing approach can be a game changer for your business. As we continue to embrace the power of AI and chatbot technology, I’m confident that the future of digital marketing will be more innovative, efficient, and customer-centric than ever before. These handy little bots can perform tasks like answering questions, offering product recommendations, and even processing transactions.

Plus, this approach gives you the opportunity to upsell and downsell. You can let your customers know that you’ll appreciate any referrals they give to their friends and family members. You can foun additiona information about ai customer service and artificial intelligence and NLP. That being said, that leaves 31% of consumers who might prefer the old-fashioned way — email or social support.

Unlike many other fads and trends, however, we don’t see this one fading into the distance. Every time you turn around, another gadget or app has arrived on the scene and changed the way you look at marketing. Whether you want to teach people about finance, sports, music, spirituality, business, or something else entirely, you can build an educational business on Kajabi. If you combine Kajabi with a tool like a chatbot, there’s no stopping you. Some brands make the mistake of trying to pretend that a bot isn’t a bot (or that a person hasn’t taken over for a bot).

For instance, businesses can use chat marketing to grow an email marketing list, and then stay connected to customers in multiple communication channels with multiple touch points. But if you’re over hype and want real talk on how to leverage chatbots to grow your business, look no further. With the right setup and strategy, as outlined with the help of ChatBot, you can transform your marketing efforts and see tangible results in customer satisfaction and sales. Furthermore, it included links to local stores or online purchase options, turning a simple inquiry into a streamlined shopping experience. This thoughtful integration helped LEGO boost their sales and customer satisfaction during a crucial shopping period.

With that said, let’s look at some of the specific benefits your business can enjoy after adopting a chatbot. Many consumers stop spending their money at establishments that offer poor customer service. With the high engagement rate with bots, you also have a good chance of getting your message noticed for surveys. It can be notoriously hard when surveying folks via email or on a website or app to get a high volume of responses.

Microsoft’s Bing search engine is also piloting a chat-based search experience using the same underlying technology as ChatGPT. (Microsoft is a key investor in OpenAI.) Microsoft initially launched its chatbot as Bing Chat before renaming it Copilot in November 2023 and integrating it across Microsoft’s software suite. We provide a prompt-heavy bot to provide customers with exactly what they need. Mountain Dew streamed episodes in their Twitch studio, featuring top gaming hosts, industry insiders and professional players. Each episode highlighted a core gaming rig component for the grand prize.

Moreover, chatbots have the ability to interactively gather detailed information from potential customers. Then, based on which response they give, you could program the chatbot to make numerous responses. For example, if someone responds, “Dog food,” you may deliver top brand recommendations or ask more questions about the dog, like the size or brand preference. Now, if someone had initially responded with “lizard,” this conversation would look different.

Some people just don’t want to communicate with a bot, and that’s when your reps should come in. Make sure that you give your website visitors the option to speak to a human agent in case that’s their preference. This chatbot for marketing lets customers search for products and their availability. A client can click on one of the options and insert a keyword or a photo to find what they are looking for. Once the search is defined, the bot will send the lead to the correct page on the company’s website. We’ve had chatbots for decades, but only recently has true conversational AI been deployed in the marketplace.

Chatbots have been gaining popularity across all types of businesses with astonishing speed. Here are more chatbot examples to inspire your chatbot marketing strategy. The number of people using Meta’s Messenger app is estimated to be 3.1 billion by 2025.

Marketing chatbots significantly boost engagement by welcoming website visitors with friendly prompts or interactive welcome videos, creating a more dynamic and responsive site experience. For instance, a chatbot might initiate a dialogue by asking visitors simple questions to collect basic information such as email addresses and company sizes. Chatbase offers easy-to-use, versatile, and cost-efficient solutions perfect for beginners venturing into the world of chatbot marketing. Moreover, integrating a chatbot into your social media strategy allows you to keep the conversation going even when you’re off hours – ensuring constant engagement with your followers.

How to use a chatbot for business

Bestseller turned to Heyday to use conversational AI to handle their influx of customer requests. They built a multilingual custom solution that could respond in English or French across Bestseller’s Canada e-commerce website Chat GPT and the company’s Facebook Messenger channel. Check out our docs and resources to build a chatbot quickly and easily. Whatever the case or project, here are five best practices and tips for selecting a chatbot platform.

They experience a massive volume of customer inquiries across websites and social channels. Read up on chatbot examples categorized by real-life use case below. If you’re wondering why you should incorporate chatbots into your business head here. To help illustrate the distinctions, imagine that a user is curious about tomorrow’s weather. With a traditional chatbot, the user can use the specific phrase “tell me the weather forecast.” The chatbot says it will rain.

The rise of AI chatbots is also primed to remake the way consumers search for information online. London-based fashion company River Island uses chatbots to help streamline their customer service. In the realm of ecommerce, chatbots are revolutionizing the way businesses handle transactions. For instance, what is chatbot marketing a chatbot can proactively engage customers who have shown interest in a product by sending timely notifications or personalized recommendations. This guide will explore how you can effectively utilize chatbots to enhance your marketing efforts, streamline customer service, and boost engagement.

• As one of the first bots available on Messenger, Flowers enables customers to order flowers or speak with support.
• Whether you are an experienced developer or a beginner, you can use GPTBots to

  create a conversational marketing bot for your brand.

• As we pointed out at the beginning of this guide, customer experience with chatbots hasn’t been serendipitous for most people.
• You’ve probably heard chatbots, AI chatbots, and virtual agents used interchangeably.
• NLP chatbots are capable of analyzing and understanding user’s queries and providing reliable answers.

Since you know the basics, let’s check out some of the best chatbot marketing examples on the market. You can also share news and updates of your company to keep your customer base informed about your latest products and services. Automatically answer common questions and perform recurring tasks with AI. Also, don’t be afraid to enlist the help of your team, or even family or friends to test it out. This way, your chatbot can be better prepared to respond to a variety of demographics and types of questions. Here’s a step-by-step guide to creating a chatbot that’s just right for your business.

#3. Auto qualify your leads

If you’re using chatbots to minimize your customer support volume, then that’s an easy metric to check. If you’re wanting to measure the effectiveness of education, marketing, or sales, then it can be invaluable to track the bot’s success with measurable links and codes. Chat360 stands out as a solution provider for businesses seeking to leverage chatbot technology in their marketing strategies. With a focus on innovation, customization, and customer satisfaction, Chat360 offers robust and scalable chatbot solutions designed to meet the unique needs of each client. Once your chatbot is ready, promote it through various channels to increase visibility.

Whatever the case, being mindful of what you’d like to accomplish as you begin to build out the user experience can lead to a faster, more successful outcome. Chatbot marketing enables you to engage with customers in an interactive way. Let’s look at what to avoid, so you don’t fall into any traps with your marketing automation chatbot. Discover how to awe shoppers with stellar customer service during peak season. Find critical answers and insights from your business data using AI-powered enterprise search technology. WidgetGuide provides detailed information about the widget, including its specifications, pricing, and availability.

So, you should never bother about chatbot price else it might not be possible to personalize the experience. The good thing, all you need to do is to use the data from users and then leverage it to customize the experience. The use of AI-enabled bots can help you automate repetitive tasks and market the business in a big way. And if your business can engage buyers effectively either on the website or in the app, it will easily achieve the sales goals on any scale. Google might be disrupting itself with SGE, but the company is making sure that it maintains its search dominance if chat interfaces become the norm.

Chatbots for marketing can do that at any time of the day, as well as provide suggestions and offers to increase the chances of a sale. So, for example, if a person shows interest in your pricing or one of the products from your collection, the chatbot identifies them as a warm lead. Based on that segmentation of users, the chatbots can engage them at the right time. Once your chatbot is live, it’s important to gather feedback from users.

This makes it easy for customers to find and contact your business, which can lead to more sales opportunities. HLC had 1,000 customers logging in daily, and their entire catalog was available online. This had the added benefit of giving their internal team some much-needed relief. They chose Acquire Live Chat to act as an FAQ chatbot on their site. You can see exactly how these bots can assist with your customer service, sales, and marketing.

This allows them to handle a broader range of questions and provide more personalized responses. Likewise, many people interact with a chatbot before being transferred to a human. In these cases, it’s common for the chatbot to collect data on user inquiries and then direct them to the right department. The organization implementing the chatbot must also decide whether it wants structured or unstructured conversations. Chatbots built for structured conversations are highly scripted, which simplifies programming but restricts what users can ask. In B2B environments, chatbots are commonly scripted to respond to frequently asked questions or perform simple, repetitive tasks.

It’s used to qualify and engage with leads round the clock regardless of whether or not the marketing & sales team are available online. So, if you’re in the B2B space, don’t underestimate the power of chatbots! They can be a valuable asset in nurturing leads, closing deals, and maintaining strong relationships with your clients. Picture an online clothing store with a chatbot that helps shoppers find the perfect outfit. The chatbot asks questions about the customer’s preferences, style, and size, and then suggests items based on their responses.

There are many ways to fit marketing bots into your customer outreach strategy and gain value for your business. There are many chatbot business benefits you can think of when you plan artificial intelligence for marketing. Chatbots can share personalized promotions or special offers with your customers, encouraging them to take advantage of exclusive savings and boosting your sales. Chatbots are also starting to be integrated into the ad creation process.

You can also evaluate your existing content and see what best supports your audience needs before creating new content. Some can be entertaining, like Cleverbot, which was built to respond to prompts like a human would in normal conversation. Alongside your email newsletter, send short updates to your website visitors to keep them updated. You can include anything that will be relevant to your clients—new releases, products on sale, and upcoming offers. Discover how this Shopify store used Tidio to offer better service, recover carts, and boost sales.

This is especially when you choose one with good marketing capabilities. Lemonade’s Maya brings personality to this insurance chatbot example. She speaks to users with a warm voice from a smiling avatar, which is in line with Lemonade’s brand.

Collaborate with your customers in a video call from the same platform. Like ChatGPT, it can handle a wide range of multimodal queries, which means it can process text, generate images, and work with audio files. In addition to getting its own Android app, Gemini will also be integrated into other Google applications like Gmail and YouTube.

Chatbot marketing is a technique utilized by businesses to promote products and services with the use of chatbots. These computer software programs can interact with users by applying pre-set scenarios or implementing AI. Companies can employ marketing chatbots on their website, Facebook Messenger, and other messaging platforms, like WhatsApp and Telegram. In addition, major technology companies, such as Apple, Google and Meta, have developed their messaging apps into chatbot platforms to handle services including orders, payments and bookings.

Chatbot marketing involves branding, just like any other marketing strategy. Even though users are talking to a machine, you want that machine to feel like part of your brand. At the same time, you don’t want to discount people who communicate with your chatbot in text speak. People might use abbreviations, acronyms, and other commonly accepted shorthand. There are several strategies and best practices that help businesses generate better results via chatbots. If you learn from those who have gone before, you’ll find yourself ahead of the competition.

If you’re away from your desk, the chatbot takes over and communicates directly with the consumer. Recommendations, answers to questions, and other messages get relayed immediately. However, you don’t have to stay awake 24/7 or employ a bullpen full of customer service agents to get the job done. Chatbots use artificial intelligence to have meaningful conversations with your prospects even when you’re away from your desk or phone. Chatbots offer an exciting new way to up your customer service game.

You can test multiple platforms to figure out what works best for your business, and you can tweak the messages you send your prospects based on feedback. But first, we’ll answer some common questions about chatbot marketing and provide you with benefits and strategies you can use for your own Knowledge Commerce business. H&M, a global fashion retailer, uses a chatbot on Kik Messenger to assist customers in finding clothing that matches their style. The chatbot asks users about their preferences and then provides personalized outfit suggestions. This not only enhances the shopping experience but also drives sales by promoting relevant products. Chatbots are becoming increasingly popular in marketing strategies across various industries.